In a similar manner to 'Red State', Brad Anderson's 'Vanishing on 7th Street' was publicised through a string of posters distributed in the run up to the film's release date. However 'Red State' was advertised using a number of teaser posters, whereas 'Vanishing on 7th Street' was advertised using three full posters. Each poster consists of a gripping main image and an accompanying tag line which gives the audience a slight indication of the storyline. Together they tell the audience the basis of the storyline without giving the plot away.
The poster above is one of the three posters distributed for 'Vanishing on 7th Street'. Based on the colour scheme alone there is suspense created as the colour black can symbolise night-time, the time in which many horror films are set. This is contrasted with the off-white text and white/teal effect of the main image. This effect is similar to that of video recording at night, shown in the night scenes of 'Paranormal Activity'. It can also be linked with the posters of 'White Noise'. This effect helps to generate suspense and fear as the light really highlights the static shot of the girl's screams.
The tag line 'Fear lives in the dark' is written in a darker font at the top of the screen, directly linking to being physically in the dark. The tag line itself can easily create fear as it is a relation to the common fear of darkness and again probes the audience to ask questions.
The full poster is complete with the names of the actors appearing in the film, the film website and the film credits.
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