Blogged by Anya
The poster depicts the main character of the film looking through the slit of a door with a scared expression. The majority of the poster is black in contrast to the bright light around the characters face. This opposition of the dark and light emphasises the fact that Renée Zellweger is the victim in the film; the villain would not be lit up in this way. The text stands out against the black background. The main title is in a font that has connotations of horror; it also links with the main images through the use of light and colour. The by-line 'some cases should never be opened' creates curiosity in the onlooker as the poster does not show what the case is or why it should not be opened . The actor Renée Zellweger is highlighted as a draw to the film because her name is large at the top of the poster and is the only person who is clearly named.
Unlike the trailer, the poster for 'Case 39' does not offer a lot of information as to the plot of the film. This may be because the trailer shows so much and so all the poster has to do it prompt interest. This would be opposite to the 'Buried' trailer and poster as the trailer does not give much away, whereas the poster includes a lot of information just through the image and includes multiple reviews.
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