Monday 4 October 2010

Poster Analysis: 'The Blair Witch Project'



Blogged by Anya

This poster is in black an white with small highlights of red. These colours, as with the 'Buried' and 'Don't be Afraid of the Dark' posters connote death, danger and mystery. The poster has a still from the film that shows panic on the girl's face. This is the first thing you are drawn to when you look at the poster and instantly fills the audience with a feeling of fear. The poster also includes the backstory that is shown in the trailer, prompting the same questions and curiosities in the onlooker. The woods at the top of the poster show the setting of the film and creates a frightening tone as woods often generate connotations of fear, darkness and horror. The symbol and website address are highlighted in red which makes them stand out. The symbol generates interest and the website is a place where the audience can find more information; the use of colour is a clever way to link the two.

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