Blogged by Naomi
The main colours used in this poster are black and white, perhaps reflecting the darkness and mystery surrounding the film. However the title is printed in red, not only to stand out but also red connotes danger. Another focal point other than the title would be the image of Ryan Reynolds laying in the coffin, which we see from a bird's eye view. This again is printed in black and white, emphasising the shadowing and therefore the claustrophobic size of the box. The image is bordered by a variety of press and media reviews which gradually decrease in size the closer towards the image they get. This creates the illusion of depth, highlighting the idea that the character is buried underground and further supports the idea of the audience looking down into the coffin.
The poster itself links well to the trailer, following the dark and basic theme seen in the trailer through the use of dark colour, simple imagery and block text. However the trailer lacks text and focuses mainly on dialogue and slight film footage to attract the viewer's attention. In contrast, being a 'static' form of advertisement the poster succeeds in appealing to the viewer through the use of mainly text and a simple image. This also gives the poster a slight modern feel in comparison to the eerie, dark atmosphere created through the trailer.
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