The next step towards completing our magazine cover was to add further taglines. Because we are creating a 'Horror Season Special' we decided it was appropriate to include a 'Top 50 Horror Movies of all time' tagline, implying that the issue will cover horror from both past and present. We also copied the date, UK price and US price and the positioning that is uniform in each Empire magazine that we researched:
Another tagline we added was 'What will get your blood curdling this year?' followed by a series of thumbnail shots of upcoming films. We added a couple of still shots from actual upcoming films for authenticity but added a few images we had taken when filming earlier in the year, for example the tractor in the woods we were filming in and an abandoned wood saw:
Looking again at the 'Kick-Ass' edition we wanted a similar 'layout' for our main tagline, with the title of our film being a part of a sentence:
We came up with our own version of this, using 'you' to directly address the audience. The sentence in itself can also act as a device to interest the reader and make them want to see the film - because the magazine itself is giving the film a strongly positive review, then the audience will be much more interested than if it received a neutral review.
We maintained a red, white and black theme throughout as not only do these colours work together to symbolise horror but they are also easy to read against the dark background of the image.
We also kept to a minimal number of fonts for simplicity, using basic, easy to read fonts such as Arial Black and Century Gothic.
After adding everything we needed to to our magazine cover we then experimented with layout again, changing the size, colour and positioning of text to improve our cover and make it appear authentic.
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